For an insurer's refusal to expose it to bad faith liability, the underlying settlement demand generally must have given the insurer a genuine, fair opportunity to settle. Courts evaluating this issue often examine whether the demand was accompanied by sufficient supporting documentation, medical records, economic loss evidence, and liability evidence, to allow the insurer to make an informed evaluation, whether the demand gave the insurer a reasonable amount of time to respond and investigate, and whether the demanded amount was actually within the available policy limits. A demand lacking adequate supporting documentation, or one that imposes an unreasonably short response deadline, can undermine a later bad faith claim by giving the insurer a plausible argument that it did not have a genuine, fair opportunity to evaluate and accept the demand. Plaintiff's counsel making a policy-limits demand should ensure the demand is comprehensive, well-documented, and provides a reasonable, clearly stated response window.